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Green innovation: why washing clothes will one day be obsolete

April 30, 2013
by Stephen Kimbell
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With demand for water projected to outstrip supply by 40 per cent by 2030, there is a real need for innovations in how we use it and how much we use it – not least when washing our clothes. 

In 10 years’ time, we can expect to clean our clothes much less. Textiles will be designed to repel and remove dirt and odours, so that clothes only need occasional washing, while on-the-go ‘spot’ cleaning will allow us to keep outfits looking pristine for longer.

When they do make it into the laundry basket, smart clothes with embedded sensors will inform intelligent machines about their colour, weight and washing needs. There’ll be no more finding that your favourite garment has come out half the size and a different colour. And there may well be a ‘freeze cycle’ to get rid of bugs and bacteria.

Read the complete article published by GreenWise, 30 April 2013

About the Author
Stephen Kimbell is a specialist in business strategy and deal doing. He is an investor, an entrepreneur and an experienced non-executive director. During his many years in the corporate finance world, as a lawyer, a company director and as an academic, Stephen has helped numerous companies achieve success.
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