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Nivea Sun’s solar phone charger

June 17, 2013
by Stephen Kimbell
Comments are off

A new Nivea advertisement in a Brazilian magazine incorporates a paper-thin solar panel and USB plug so readers can charge their phones without needing an electrical outlet – even on a beach.

You may ask: “Who would want to check their phone when lounging on Ipanema?”, but for anyone who has spent time on a Rio beach, it is as normal for the locals as seeing a Londoner scroll for messages while riding the bus.

Read the complete article published by The Financial Times, 17 June 2013

About the Author
Stephen Kimbell is a specialist in business strategy and deal doing. He is an investor, an entrepreneur and an experienced non-executive director. During his many years in the corporate finance world, as a lawyer, a company director and as an academic, Stephen has helped numerous companies achieve success.
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