A new Nivea advertisement in a Brazilian magazine incorporates a paper-thin solar panel and USB plug so readers can charge their phones without needing an electrical outlet – even on a beach.
You may ask: “Who would want to check their phone when lounging on Ipanema?”, but for anyone who has spent time on a Rio beach, it is as normal for the locals as seeing a Londoner scroll for messages while riding the bus.
Read the complete article published by The Financial Times, 17 June 2013
